Go Wild For Teff Chips
Have you heard?
Now you can fill up and fuel up on teff, the secret source of lasting energy for elite marathon runners.
stores in NY and the SF Bay Area
New York area Whole Foods
Find us at Whole Foods in the NY tri-state area and at neighborhood stores in the San Francisco Bay area
Tiny teff is taking off in a big way
Teff, the world’s smallest grain, is debuting on the biggest stage — your taste buds. Teff takes its name from the local Ethiopian word tefa for “lost” because the seed is so small that it can't be found when dropped on the ground.
Traditionally used to make injera
Farming families have been growing this ancient grain in the Ethiopian highlands for over 3,000 years. This nourishing grain is a staple in Ethiopian households and used to make the famous fermented flatbread — injera.
Fill up and fuel up on teff
Teff is a nutritional treasure — rich in protein, fiber iron, calcium and essential amino acids. Moreover, teff is low-glycemic, naturally gluten-free, has never been genetically modified and has an appealing nutty flavor.
No wonder this wholegrain superfood is gaining popularity around the world.
A secret source of energy
Endurance athletes love teff’s high mineral content. Ethiopia’s legendary distance runner, Haile Gebrselassie, even cites teff as a secret source of energy for the country's elite runners. Dieticians recommend teff to Americans as a great source of whole grains and a variety of nutrients.
Our mission: support African farmers and make nourishing foods for you
At Wild For, we have a bold two-fold social mission: to connect African teff farmers to international markets, and make wholesome tasty foods to nourish you.
We are starting by building the market for teff in the United States. The more teff chips you buy, the more social good we can do and the healthier you'll feel.
The buzz
Who's that
Aleem is the Founder and CEO of Wild For Co. He first moved to East Africa to work in the region that three generations of his mother’s family have called home.
Most recently, Aleem was a Senior Program Associate with the Teff Value Chain team at the Ethiopian Agricultural Transformation Agency helping a third of Ethiopia’s 6 million teff farmers increase their yields.
Before that, he was a Program Development Manager at Innovations for Poverty Action-Kenya where he helped 500,000 western Kenyans access safe drinking water. Aleem began his career as a management consultant at L.E.K. Consulting.
