stores in NY and the SF Bay Area

New York area Whole Foods

Find us at Whole Foods in the NY tri-state area and at neighborhood stores in the San Francisco Bay area

Teff grain

Tiny teff is taking off in a big way

Traditionally used to make injera

Fill up and fuel up on teff

A secret source of energy

Our mission: support African farmers and make nourishing foods for you

The buzz

Who's that

Aleem is the Founder and CEO of Wild For Co. He first moved to East Africa to work in the region that three generations of his mother’s family have called home.

Most recently, Aleem was a Senior Program Associate with the Teff Value Chain team at the Ethiopian Agricultural Transformation Agenchelping a third of Ethiopia’s 6 million teff farmers increase their yields. 

Before that, he was a Program Development Manager at Innovations for Poverty Action-Kenya where he helped 500,000 western Kenyans access safe drinking water. Aleem began his career as a management consultant at L.E.K. Consulting.